Big Paul built Anabolic Bodybuilding from the ground up. His coaching philosophy is based on decades of experience studying bodybuilding, nutrition, training, hormone optimization, performance enhancement, and real-world physique transformation.

As the founder and head coach, Paul leads the vision, standards, education, and coaching approach behind the brand. Clients come to Anabolic Bodybuilding for his direct, no-nonsense approach to building muscle, losing fat, and improving performance.

AJ has been a long-time coaching client of Big Paul and has spent years learning the Anabolic Bodybuilding system from the inside. After applying Big Paul’s methods in his own journey, AJ transitioned into the role of Lead Coach while continuing to be coached and mentored directly by Big Paul.

Within the Anabolic Bodybuilding community, members often lean on AJ for questions, guidance, and support as they work through their own transformations. He also plays a key role in shaping the brand’s social media presence, helping design and communicate much of the content clients and followers see from Anabolic Bodybuilding.

Ritchey helps keep the Anabolic Bodybuilding coaching experience running smoothly behind the scenes. As Program Director, he supports systems, client flow, program organization, and the structure that helps the team deliver a better experience.

His role is to make sure clients know where to go, what to do next, and how to get the most out of the program.