Anabolic Bodybuilding was built by Big Paul from decades of experience in bodybuilding, nutrition, training, hormone optimization, and physique transformation. As the brand has grown, the team has grown with it — helping clients get clearer communication, better organization, and a stronger coaching experience.
Founder & Head Coach
Big Paul built Anabolic Bodybuilding from the ground up. His coaching philosophy is based on decades of experience studying bodybuilding, nutrition, training, hormone optimization, performance enhancement, and real-world physique transformation.
As the founder and head coach, Paul leads the vision, standards, education, and coaching approach behind the brand. Clients come to Anabolic Bodybuilding for his direct, no-nonsense approach to building muscle, losing fat, and improving performance.
Lead Coach
AJ has been a long-time coaching client of Big Paul and has spent years learning the Anabolic Bodybuilding system from the inside. After applying Big Paul’s methods in his own journey, AJ transitioned into the role of Lead Coach while continuing to be coached and mentored directly by Big Paul.
Within the Anabolic Bodybuilding community, members often lean on AJ for questions, guidance, and support as they work through their own transformations. He also plays a key role in shaping the brand’s social media presence, helping design and communicate much of the content clients and followers see from Anabolic Bodybuilding.
Program Director
Ritchey helps keep the Anabolic Bodybuilding coaching experience running smoothly behind the scenes. As Program Director, he supports systems, client flow, program organization, and the structure that helps the team deliver a better experience.
His role is to make sure clients know where to go, what to do next, and how to get the most out of the program.
When you join Anabolic Bodybuilding, you are not simply buying a plan or being handed off to a support team. Big Paul and AJ both actively coach clients, providing guidance, accountability, and the practical direction needed to make progress.
Big Paul created the Anabolic Bodybuilding coaching system and leads its philosophy, strategy, and standards. AJ coaches clients using that same proven approach, while working closely with Big Paul. Ritchey manages operations, organization, and sales so that every client has a clear and professional experience from the first conversation onward.
• Big Paul — Founder & Head Coach
Big Paul founded Anabolic Bodybuilding and continues to coach clients directly. He leads the coaching philosophy, strategy, education, and standards behind the brand, drawing on decades of experience in bodybuilding, nutrition, training, performance, and physique transformation.
• AJ — Coach
AJ also actively coaches Anabolic Bodybuilding clients. He helps clients apply the coaching system, communicate consistently, stay accountable, and follow through on the actions required to reach their goals.
AJ continues to work closely with Big Paul, ensuring that clients receive coaching aligned with the methods and standards Anabolic Bodybuilding was built on.
• Ritchey — Operations & Sales Manager
Ritchey manages the organizational and sales side of Anabolic Bodybuilding. He helps guide prospective clients through the enrollment process and manages the systems, communication, and program structure that keep the coaching experience running smoothly.
Whether you are working with Big Paul or AJ, your coaching is built around the same Anabolic Bodybuilding philosophy: practical guidance, honest communication, consistent accountability, and an individualized approach to improving your physique and performance.
Apply for Anabolic Bodybuilding coaching and speak with the team about your goals, the coaching process, and which coaching option is right for you.